Okay with tje Magic Bullet Theory it is tge REACTION on the part of mass
media consumer, the Two-Step Flow is the INTERACTION among consumers of mass
media, and the Uses and Gratification Theory is the ACTION on the part of
the consumer.

----- Original Message -----
From: "Jared Marsh"
Newsgroups: niu.class.coms252-4
Sent: Tuesday, February 14, 2006 3:48 PM
Subject: Uses and Gratifications Theory


I understand the Magic Bullet Theory and the Two-Step Flow theory but what
is the Uses and Gratifications Theory, how is it different from the other
two?