How can I hide a label for a field I add to the Address Card view
 

The default Address Card view of the Contacts database does NOT include the
field labels for the contact's name or address - as they are
self-explanatory. I want to add the Company name in the same way, but cannot
find out to turn off the label - it shows "Company: XXX" -- How does Outlook
know which labels are to be turned off and which on? Can I turn a label off
for a field I add to customize the view?