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Uses and Gratification Theory is the ACTION



 
 
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  #1  
Old February 16th 06, 06:15 PM posted to microsoft.public.windows.inetexplorer.ie6_outlookexpress
Jahmela McGhee
external usenet poster
 
Posts: 2
Default Uses and Gratification Theory is the ACTION

Okay with tje Magic Bullet Theory it is tge REACTION on the part of mass
media consumer, the Two-Step Flow is the INTERACTION among consumers of mass
media, and the Uses and Gratification Theory is the ACTION on the part of
the consumer.

----- Original Message -----
From: "Jared Marsh"
Newsgroups: niu.class.coms252-4
Sent: Tuesday, February 14, 2006 3:48 PM
Subject: Uses and Gratifications Theory


I understand the Magic Bullet Theory and the Two-Step Flow theory but what
is the Uses and Gratifications Theory, how is it different from the other
two?



  #2  
Old February 16th 06, 06:23 PM posted to microsoft.public.windows.inetexplorer.ie6_outlookexpress
Bruce Hagen
external usenet poster
 
Posts: 10,210
Default Uses and Gratification Theory is the ACTION

And why are you posting this to the Outlook Express newsgroup, ding-bat?

"Jahmela McGhee" wrote in message
...
Okay with tje Magic Bullet Theory it is tge REACTION on the part of mass
media consumer, the Two-Step Flow is the INTERACTION among consumers of
mass
media, and the Uses and Gratification Theory is the ACTION on the part of
the consumer.

----- Original Message -----
From: "Jared Marsh"
Newsgroups: niu.class.coms252-4
Sent: Tuesday, February 14, 2006 3:48 PM
Subject: Uses and Gratifications Theory


I understand the Magic Bullet Theory and the Two-Step Flow theory but what
is the Uses and Gratifications Theory, how is it different from the other
two?




 




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